YouGov is a trusted leader in online polling, giving you the chance to share your opinions on politics, public affairs, brands, and other important topics. Since 2000, YouGov has been at the forefront of market research, providing reliable data used by media, companies, and political groups worldwide. The YouGov app puts this power in your hands—allowing you to take part in short, engaging surveys wherever you are and earn rewards for your participation.
Quick and Easy Surveys
Most YouGov surveys are designed to be brief and straightforward, typically taking only 5 to 7 minutes to complete. A standard survey consists of 20 to 30 short questions, though some occasional longer surveys can take up to 20 minutes. This makes it easy to share your thoughts even when you’re busy, while still making a meaningful contribution to public research.
Earn Points and Rewards
By completing surveys, you earn points that can be redeemed for various rewards. The app tracks your participation and points, so you can easily monitor your progress and claim your rewards—all within the app.
YouGov Pulse Market Research (Optional)
For those who want to engage deeper, YouGov offers the YouGov Pulse study. By consenting, participants allow the app to access certain device settings to analyze app and website usage anonymously. This helps enhance market research by providing a realistic picture of online behavior. This data is used exclusively for the study and is protected with strong privacy measures.
Trusted and Widely Quoted
YouGov’s polls are highly respected and often cited by major news organizations and research institutions worldwide. Their data helps paint an accurate picture of public opinion, influencing discussions on politics, consumer trends, and more.
FAQs
1. For what purposes is the data collected by YouGov used?
Data from YouGov surveys is used by media, political groups, companies, and marketing agencies to analyze public opinion on current affairs and consumer products.
2. Who pays for these polls?
YouGov conducts surveys for a wide range of clients, including corporations and political campaigns, to better understand public views.
3. Is YouGov affiliated with any political party?
No, YouGov is non-partisan. Surveys aim to measure public opinion scientifically without influencing it, serving clients across the political spectrum.
4. What is YouGov Pulse?
YouGov Pulse is an optional app that tracks and anonymizes your internet usage to help YouGov conduct market research and earn more points.
5. Is my privacy protected when participating in YouGov surveys?
Yes, YouGov ensures all data is kept confidential and responses are used only for research purposes, maintaining strict privacy and security standards.
Version History
v7.6.0.33014—21 May, 2025
We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.
v7.5.2.32915—8 May, 2025
We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.
v7.5.1.32846—10 Apr, 2025
We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.
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