Ipsos MediaCell APK

Ipsos MediaCell

Overview

• Ipsos MediaCell is a specialized market research application developed by Ipsos, designed exclusively for invited and eligible participants who have opted in to specific Ipsos research studies.

• Participation is by invitation only, ensuring that only qualifying individuals take part.

Purpose & Function

• The Ipsos MediaCell app works by passively gathering information about your mobile device usage and the way you consume different types of media.

• This valuable information helps Ipsos clients understand audience behavior and make informed decisions that contribute to shaping the future of publishing and media industries worldwide.

How It Works

• Once installed, you will be prompted to enable necessary permissions and notifications.

• The app runs quietly in the background, requiring no active input beyond initial setup.

• In return for keeping the app active and complying with simple rules, you will earn rewards.

• The longer you remain compliant, the greater the rewards you can accumulate.

Audio Measurement

• The app uses your device’s microphone solely to detect coded audio signals or create digital audio fingerprints.

• This allows for accurate measurement of TV or radio stations you are listening to.

• The app never records or stores actual audio content in any form.

Data Protection & Privacy

Ipsos places the highest priority on safeguarding the security and confidentiality of participant information.

• Full compliance with GDPR and the Market Research Society Code of Conduct.

• Personal data is never sold, transferred, or distributed to third parties.

• No collection of content from emails, SMS, or other private messages.

• Sensitive apps and websites, such as banking services, are excluded from data collection.

• All transmitted data is encrypted with RSA public/private key encryption and sent over secure HTTPS connections.

Stopping Participation

• You may uninstall the app at any time, which will immediately stop all data collection.

• Upon leaving the panel, it is the participant’s responsibility to uninstall the application to prevent further data gathering.

FAQ

Q: How can I join the Ipsos MediaCell study?

A: Participation is by invitation only. Ipsos will contact you directly if you qualify for the study. This ensures that only the right individuals, who meet the study requirements, are included.

Q: What is the purpose of the Ipsos MediaCell app?

A: The app helps Ipsos better understand audience habits and behaviors. By tracking how participants use their devices and engage with media, Ipsos can provide valuable data to clients in publishing, broadcasting, and other media industries, helping them make informed decisions.

Q: How does the app work once it’s installed?

A: After installation, you will be asked to grant necessary permissions and enable notifications. From that point, the app runs quietly in the background without requiring your active attention. Your only task is to keep the app active and follow a few simple participation rules.

Version History

v5.26.0——4 Dec 2025

Ipsos app that passively collects data about your media usage. Download the latest version of Ipsos MediaCell to enjoy new features and updates immediately!

*5.26.0

• Improved Compatibility and Support for Android 16: Ensures the app runs smoothly on the latest devices.

• Expanded Language Support: Enjoy a more seamless experience with enhanced localization across supported languages.

*5.25.3

We’ve addressed some minor crashes in this release to improve app stability.

*5.24.7

Bugfixes & Improvements