As the world's largest coffee and baked goods chain brand in the United States, Dunkin' Mobile App fully upgraded its mobile client application in January 2014. The application is equipped with a new points system and provides users with coupon downloads and DD Perks point management, instant payment, nearest store location and a series of convenient and effective consumer guidance and experience services. As of November 2014, the application has been downloaded more than 10 million times, and the DD Perks points program has more than two million high-loyalty members.
App features:
Among them, it is worth mentioning that the uniqueness of DD Perks points:
not only valid consumption in the store can be converted into points in real time (you can get 5 points for every 1 US dollar spent;
you can get free coupons when you reach 200 points)
Participating in hot topics (#DDPerks) on social platforms such as Facebook and Twitter will also have the opportunity to earn bonus points;
at the same time, these points are not limited to your own use, but can also be given online through SMS, e-mail, Facebook and other methods. Friends and family.
App offers
DUNKIN' DONUTS cleverly converts holidays and hot topics on social platforms into intrinsic consumption motivation, conveying brand appeal to consumers while guiding users to more mobile clients for consumption. At the same time, through such a points reward mechanism, not only users themselves receive preferential points, but they also become communicators of the brand among their friends.
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